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Latest Articles...
First Steps to Successful Social Media in Business
Submitted by Tom Ogden on Fri, 08/20/2010 - 14:12
Friends and clients are always asking me to help them with SEO and social media. Without getting into the nitty-gritty technical details, there are something anyone can do to help themselves have a successful online marketing plan.
Here are the basics...
Testimonials Right Up Front
Submitted by Tom Ogden on Wed, 08/18/2010 - 11:39
Compliments from satisfied customers not only make you look good, but they add a measure of credibility to your product or service. In a time when people have to trust you to part with their money, testimonials are essential.
Home Page, Every Page
Because they're so important, it's good to show your testimonials everywhere. Just make sure you have more than one and show a different testimonial in each spot.
Password Breaking is Your Reality
Submitted by Tom Ogden on Fri, 08/13/2010 - 10:46
Not fear-mongering, not science fiction. There are crooks in the Internet laying siege, trying to guess your password and break into your accounts. That is YOUR EMAIL, YOUR BANK ACCOUNTS, YOUR WEB SITE, RIGHT NOW, ALL DAY, EVERY DAY. What are you going to do about it?
Conversing in Facebook
Submitted by Tom Ogden on Tue, 08/10/2010 - 13:18
Ever get the feeling no one is listening to you on Facebook? Either you post and no one comments, or you comment and no one responds to it? It could be just be a problem with your timing and placement. Other than sending private messages or a chat, it's important to know how to engage your audience.
Release Your Blog!
Submitted by Tom Ogden on Tue, 08/03/2010 - 21:00
Can you write? Even a little bit? Do you have something to say that is unique in the world? Then blogging is for YOU. There are lots of very good reasons to blog, and even though there only a very few (most of them lame) reasons not to blog, very few people catch on to it. But that just makes it all the more valuable!
Flash's Alter Ego: Open Source Flash
Submitted by Tom Ogden on Tue, 08/03/2010 - 00:05
We've said some pretty disparaging things about Adobe Flash lately, but it's not ALL bad. We're all big fans of the Open Source movement here, and it just so happens that Flash has an open source alternative.
Flash for Linux
Originating in 2005, this tiny, but vibrant community (see http://osflash.org/ ) distributes ActionScript editors and IDE's for .SWF files, documentation, training and over 120 projects currently in development.
Lost in GoDaddy?
Submitted by Tom Ogden on Thu, 07/29/2010 - 13:00
Everyone says GoDaddy makes it so easy to register your own domain names. Easy to pick a name, easy to take your money. "But that's okay," you say, "because it's really cheap," which makes the purchase really easy. Before you know it, you've spent 10 times more than you would have going somewhere else.
Get Google to Notice You with Coordinated Page Titles
Submitted by Tom Ogden on Tue, 07/27/2010 - 23:52
Here's a trick: Google loves it when you correlate the titles of your pages with the URL and the content header. It's the kind of consistency that tells Google you have well defined content. But it might seem like a lot of work or too technical for some people. Here's our solution.
What We're Talking About
Before we explain the easy solution, let's explain the situation. There are three places to find the title of a page, and you want all three of them to match to get Google results.
No More Broken Links
Submitted by Tom Ogden on Mon, 07/26/2010 - 11:46
A client just came to us after launching their new site and had a big problem. A large online reseller had posted their entire product directory with links to their old website addresses, but all the links have changed. As a result links to their web site generated thousands of "404 - Page Not Found" errors--dead ends for customers.
Social Media Icons on Your Website
Submitted by Tom Ogden on Thu, 07/22/2010 - 20:15
You have a Facebook fan page, you Twitter, you're LinkedIn, and you blog. Then why don't you display the social icons on your web site? Big, bulky Facebook badges are so gauche. It looks so much better to line up all your social icons in a row.