It's a standards issue that affects everyone, everywhere there is networking and Internet, including cell and VoIP phones, credit card devices, ATM's, the power grids, air traffic, et cetera, et cetera. I have commented frequently on the impending transition away from 4-part IP addresses to 6-part IP addresses over the Internet. We refer to them to IPv4 and IPv6, respectively. Here's my update.
I love the convenience of walking up to a vending machine any time of the day or night and getting what I want, when I want it, and it's cheap. Today's economy has spawned a whole industry of quick, cheap services, similar to vending machines and promising the same cheap gratification. But it doesn't work for everything.
Too often our clients and friends "on the outside" wonder what it is we do. They know we build web sites, but they have no idea what that entails, and the whole process seems to intimidate and confuse people. We're here to tell you, there's no need for intimidation. Just think of us as a general contractor.
Selling online can be complicated, but in Washington State calculating sales tax is a major undertaking. That's because they require you to charge tax based on where the customer takes delivery. Brick and mortar retailers are therefore unaffected because their customers take delivery at the store. But sales online means every customer can have a different tax rate, and the state requires you to report the corresponding municipal tax code to prove it.
Compliments from satisfied customers not only make you look good, but they add a measure of credibility to your product or service. In a time when people have to trust you to part with their money, testimonials are essential.
Home Page, Every Page
Because they're so important, it's good to show your testimonials everywhere. Just make sure you have more than one and show a different testimonial in each spot.
Ever get the feeling no one is listening to you on Facebook? Either you post and no one comments, or you comment and no one responds to it? It could be just be a problem with your timing and placement. Other than sending private messages or a chat, it's important to know how to engage your audience.
Can you write? Even a little bit? Do you have something to say that is unique in the world? Then blogging is for YOU. There are lots of very good reasons to blog, and even though there only a very few (most of them lame) reasons not to blog, very few people catch on to it. But that just makes it all the more valuable!