Tom Ogden's blog

Update on Our IPv4 to IPv6 Transition

It's a standards issue that affects everyone, everywhere there is networking and Internet, including cell and VoIP phones, credit card devices, ATM's, the power grids, air traffic, et cetera, et cetera. I have commented frequently on the impending transition away from 4-part IP addresses to 6-part IP addresses over the Internet. We refer to them to IPv4 and IPv6, respectively. Here's my update. 

'Service with a Smile' vs. the Vending Machine

I love the convenience of walking up to a vending machine any time of the day or night and getting what I want, when I want it, and it's cheap. Today's economy has spawned a whole industry of quick, cheap services, similar to vending machines and promising the same cheap gratification. But it doesn't work for everything.

We're Like a General Contractor for Web Sites

Too often our clients and friends "on the outside" wonder what it is we do. They know we build web sites, but they have no idea what that entails, and the whole process seems to intimidate and confuse people. We're here to tell you, there's no need for intimidation. Just think of us as a general contractor

Of all the CMS frameworks, why Drupal?

After eight years of writing proprietary CMS software, we decided to convert over to the more conventional system now available. Such options were not as attractive when we started in business so many years ago. We explored for two years before we finally settled on Drupal. Here’s why.

SOLVED: WA State Sales Tax

Selling online can be complicated, but in Washington State calculating sales tax is a major undertaking. That's because they require you to charge tax based on where the customer takes delivery. Brick and mortar retailers are therefore unaffected because their customers take delivery at the store. But sales online means every customer can have a different tax rate, and the state requires you to report the corresponding municipal tax code to prove it. 

First Steps to Successful Social Media in Business

Friends and clients are always asking me to help them with SEO and social media. Without getting into the nitty-gritty technical details, there are something anyone can do to help themselves have a successful online marketing plan. 

Here are the basics...

Testimonials Right Up Front

Compliments from satisfied customers not only make you look good, but they add a measure of credibility to your product or service. In a time when people have to trust you to part with their money, testimonials are essential. 

Home Page, Every Page

Because they're so important, it's good to show your testimonials everywhere. Just make sure you have more than one and show a different testimonial in each spot. 

Password Breaking is Your Reality

Not fear-mongering, not science fiction. There are crooks in the Internet laying siege, trying to guess your password and break into your accounts. That is YOUR EMAIL, YOUR BANK ACCOUNTS, YOUR WEB SITE, RIGHT NOW, ALL DAY, EVERY DAY. What are you going to do about it? 

Conversing in Facebook

Ever get the feeling no one is listening to you on Facebook? Either you post and no one comments, or you comment and no one responds to it? It could be just be a problem with your timing and placement. Other than sending private messages or a chat, it's important to know how to engage your audience. 

Release Your Blog!

Can you write? Even a little bit? Do you have something to say that is unique in the world? Then blogging is for YOU. There are lots of very good reasons to blog, and even though there only a very few (most of them lame) reasons not to blog, very few people catch on to it. But that just makes it all the more valuable!