Tom Ogden's blog

Defragmenting Your Web Strategy

Does your company web strategy resemble a team of clydesdales pulling the Budweiser wagon, or is it more like a panicked stampede of wild donkeys going every which way but forward? Below are five steps to keeping your web strategy unified. 

The Risk of a 'Free' Web Site

Free is GREAT, when it makes sense. But a wise project manager will tell you that ALL things have a cost, as well as a benefit, and that cost is not always monetary. With free stuff, the non-monetary cost is not always apparent until later. That's what we mean by "risk". 

Why Build Web Sites in Drupal?

The Drupal CMS framework is something that makes our firm unique among many of our colleagues. We have gone to a great deal of trouble to procure hosting facilities and training to enable us to offer this service to our clients. After a little more than a year, we can say with confidence that our investment is paying off. 

Drupal offers three distinct advantages: a quality CMS platform, rubust functionality and continued long-term support. 

Accordion View: Drawers for Your Content

Got a page that's 10 feet long and impossible to read? It's crammed with lots of great content, but there's so much of it, no one ever gets past the first page? What if you could take all that great content and squeeze it down to a few visual inches and not lose any of the text? No, we're not talking about micro-type. 

Custom Forms, Made to Order

Ever have the need for one of these in your business: 

Facebook Etiquette

Ever see a Facebook post that reads like half a conversation? Or have you witnessed an exchange between two people you wish had been kept to themselves? Everyone, it seems, is using Facebook, but lacking a user's manual, everyone is using it any which way they like, and committing all sorts of faux pas. Here are a few simple rules of etiquette to help the lay Facebook user play nice with their friends. 

Choosing a Quality Host

Price is too often the overriding factor people use to select a host provider. I don't think it's because they're just cheap. Rather I think its because they are unaware of the risks and needs of the service. 

Personal Service

What are the chances you'll get a technician on the other end of a phone within 10 minutes? When you do, will they speak English as a primary language, or are they still learning it? Will the person on the other end remember your name when you call back another day? What is the tenure of their CSR's? 

Infected by a Fake Antivirus?

Did you know that 15% of all malware comes in the form of a fake anti-virus scam. That's where you buy into an online antivirus service that is at best useless and at worst a virus. And they generally take your money for the privilege. 

In fact, the problem is so severe that Google has found 11,000 domains that are involved in these bogus services. That's according to a study by Google that was just released. See http://news.cnet.com/8301-27080_3-20003340-245.html?tag=newsEditorsPicksArea.0

Web Scams to Avoid

Here's your body armor. 

Every day we see new scams in the forms of junk mail, chain mail, zombie mail and scareware et cetera. At first, one might tend toward paranoia and cynical attitude toward web society in general. But remembering to ask questions first and take action later is usually the safest policy. If you see something strange, ask a friend. If you're still not sure...we're here to help. Below are some tips. 

Web Hosting: Database NOT Optional

Avoid hosting companies that charge extra to include a database. 

Here's Why

A database is required for any web site that has a CMS or Content Management System. A CMS allows you to easily add pages and edit your content without knowing HTML and other programming languages. If you don't have a database, then you can't have a CMS, and you can't update your own web site without being a programmer. That's bad for business.