Information Architecture (IA) is a deep and nebulous concept and should not be attempted alone. Choosing to avoid it is futile, since information architecture happens no matter if it is planned or not. ￼
The best strategy is to be aware that IA exists and to involve your production team in its execution. Your objective is to facilitate the effective access of information to your website users (visitors, customers), given the nature of your content and the context of your target audience. You will need to understand the elements of organization, navigation, labeling and search functions.